WHY THE NEWLY LAUNCHED iPhone 12 SHOULD BE YOUR NEXT PHONE?

Sanuj Raj
6 min readOct 15, 2020

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Reasons Suggested by Apple

ABSTRACT

Each year Apple Inc. launches a brand new phone with an even powerful chip. The iPhone is an incredibly powerful device. To be fair it’s a product which we use the most every day. With amazing capabilities, iPhone in the general sense has completely changed our lives and has never been more indispensable than it is now. Ever since it has been launched the iPhone is setting and breaking records every year, topping at the iPhone 6 with more than 220 million units sold worldwide.

Every few years or so there’s a new generation of technology that completely propels us forward in terms of what we can do.
FYI the brand new iPhone was launched at the all-new Steve Jobs theatre in Cupertino, California.

All the iPhones models launching this year for a base storage of 128 GB:
iPhone 12 mini: $699 (5.4" screen | 2340*1080 @ 476ppi | 133 g)
iPhone 12: $799 (6.1" screen | 2532*1170 @ 460ppi | 162 g)
iPhone 12 Pro: $999 (6.1" screen | 2532*1170 @ 460ppi | 187 g)
iPhone 12 Pro Max: $1,099 (6.7" screen | 2778*1284 @ 458ppi | 226 g)

The Pro models are for those who want the absolute best from their iPhones. Rocking a triple camera setup. This includes a durable surgical-glass stainless steel band. Especially the gold model uses some special process to give such a luster of a shine.

Stunning all 4 Finishes iPhone 12 Pro (Including the all-new Pacific Blue)

The iPhone 12 Pro has a staggering industry leading IP 68 Dust & Water Resistance up to 6 meters for 30 minutes.

5G: AMAZING CAPABILITIES

For the first time ever, the iPhone will be shipped with 5G capability. This will bring a new level of performance for downloads and uploads, which will surely result in more responsive gaming with very low latency.
A true specialty of this network is that it has lower latency and less network congestion which results in higher network speeds even in the densely populated areas. Also, these waves are built with a large quantity of millimeter-wave spectrum that enables unprecedented performance.

Speeds of 5G millimeter-wave:
In Ideal Conditions (download):- Upto 4.0 Gbps
In Ideal Conditions (upload):- Upto 200 Mbps

As the new edition of the iPhone has 5G capability, now the major carriers can focus more on faster development of 5G infrastructure and also on increasing the reachability of the network to various places. The capacity of the network is also being increased.

Apple themselves, on the other hand, was more excited about 5G than any other feature, they kept uttering 5G numerous amount of time, they gave their most time to “introducing 5G” on the stage.-

Carrier Partners for the 5G Network Worldwide

A SPECIAL MENTION: THE iPhone 12 Mini

The mini version of the all-new iPhone 12 is packed with all the same gizmos of the iPhone 12. It even keeps the same Super Retina XDR display with the same resolution to match it with. It is even smaller than the recently launched 4.7" iPhone SE with a display size of 5.4 inches.

All Features of iPhone 12 Mini (Also for iPhone 12)

In short, it has the exact same features as iPhone 12, for a smaller price of $699 and in a smaller form factor. It is also the smallest, thinnest, lightest 5G phone in the world.

All Available Colors of the new iPhone 12 Mini

Verizons’s amazing offer: If you trade in iPhone X or newer, you can get iPhone 12 starting at $15/month or iPhone 12 Mini for $12/month for 24 months.

CAMERA(S)

Photos:-

The new camera system in the iPhone provides better low light performance with a 27% improvement. There is a separate option for RAW capture for professionals using the feature called Apple ProRAW”.

iPhone 12/ mini:-
Ultra wide: f/2.4 aperture (120° Field of View)
Wide: f/1.6 aperture (Optical Image Stabilization)

iPhone 12 Pro/ Max :-
Ultra wide:
f/2.4 aperture (120° Field of View)
Wide: f/1.6 aperture (Optical Image Stabilization)
Telephoto: f/2.0 aperture (f/2.2 aperture for Pro Max)
TrueDepth: f/2.2 aperture

Video Recording:-

The addition of HDR video recording makes capturing of stunning videos possible. The newer phones are capable of recording 10-bit High Dynamic Range. It even records Dolby Vision HDR.

iPhone 12 / mini:-
HDR video recording with Dolby Vision uo to 60 fps
4K @ 24/30/60 fps, 1080p @ 30/60 fps, 720p @ 30fps
2x Optical zoom range and 3x Digital zoom

iPhone 12 Pro/ Max :-
HDR
video recording with Dolby Vision uo to 60 fps
4K @ 24/30/60 fps, 1080p @ 30/60 fps, 720p @ 30fps
4x/ 5x Optical zoom range and 6x/ 7x Digital zoom on iPhone 12 Pro/ Max

A14 BIONIC CHIP (5nm Processor)

The previous gen. A13 Bionic chip is still the fastest chip in the world. But Apple obviously came up with some improvement to their newest chip the A14 Bionic. Results have shown it is up to 50% faster in departments of GPU and CPU. Overall the chip has the fastest GPU and CPU in the world.

All the Improvements of A14 Bionic Chip

WHAT HAS REALLY CHANGED FROM THE PREVIOUS GEN.??

This year’s iPhone is truly a giant step ahead as some of the features that it includes are a true game-changer. Features like 5G even on the mini version, fast wireless charging, a stronger glass on the screen (even though Apple never once said this to be glass, they kept on saying ceramic shield)

Design Language:-

“The new iPhone has all new-new design that’s simply stunning” as Apple says. But let’s be honest Apple has some of the most beautiful hardware in the industry. This year the iPhone rocks an aluminum frame sandwiched between glass creating a unique construction.
This time around it has more antenna bands integrated into its design than ever before.

Ceramic Shield:-

Apple has been working with people at the Corning glass company to develop a screen glass which is indeed called ceramic Shied. It goes beyond glass by adding a new high-temperature crystallization step which grows nanoceramic crystals within the glass matrix.

Of course, this ceramic this tougher than a normal glass screen. So much so that Apple says it is 4x better at the drop protection. If this claim is true then this is a giant leap forward in glass technology indeed.

LiDAR Detector:-

LiDAR stands for Light Detection and Ranging. It enables object and room scanning, photo and video effects, and precise placements of AR objects. It seems that the new iPhone seems to understand the world around us by building a precise depth map of the scene.

Image Captured from a LiDAR Sensor

This sensor can even see in the dark which makes it perfect for auto-focus in a low light environment. This feature is for both photos and videos. The autofocus is improved and is up to 6x faster.

Reducing Carbon:-

To our surprise, Apple is carbon neutral for its global corporate operation. All their offices, stores, and data centers run on 100% renewable energy. To maintain these claims Apple taken a bold move to remove power adapter and earbuds from their retail box making the outselling box smaller and lighter. This has many other advantages over a big boring box. Shipment of these boxes can be increased in one go resulting in up to 70% more products in the shipping pallets. Thus reducing carbon emission in our global logistics chain.

Apple’s Oath to making themselves Carbon Neutral

PHOTO/VIDEO GALLERY

Official iPhone 12 Launch Video
Official iPhone 11 Launch Video
Official iPhone XS Launch Video
iPhone X Launch Video

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